Lifetime Cash Flow Through Real Estate Investing
Full-Time Nurse with a Growing Multifamily Business
Leslie Awasom on Lifetime Cash Flow Through Real Estate Investing.
Full transcript
Transcript of an interview recorded October 25, 2021 on Lifetime Cash Flow Through Real Estate Investing. Figures mentioned reflect that time, not current results, and nothing here is an offer to sell securities. Transcribed automatically; minor errors possible.
Welcome, this is the Lifetime Cash Flow through Real Estate Investing Podcast. This is where you'll learn strategies to help you achieve lifetime financial freedom through real estate investment. Your host, Rod Cleef, has owned over 2,000 homes and apartments. And he brings experts in all aspects of real estate investment and management onto the of the show.
Now, here's your host, Rod Cleef. Welcome to another edition of How to Build Lifetime and Cash Flow Through Real Estate Investing. I'm Rod Cleef, and I am thrilled you're here. And I know you're going to get tremendous value from the gentleman we're interviewing today.
His name is Leslie Awasom, and he is the director of operations for XSITE Capital, spelled X-S-I-T-E. They have $107 million in assets under management. And they just started a couple of years ago. So that's very impressive.
But welcome to the show, buddy. Hey, Rod. Thank you so much for having me. Just, it's an honor to be here because listening to someone like you over the years, to get to this point and to be sitting here having this conversation with you is like, I'm living my dream right now.
So, thank you so much for having me on your podcast, right? Well, thank you for those kind words. I really appreciate that very much. So, why don't we start the way we normally start by having you tell my listeners how you got started because that's not what you do as a W2 right now.
And so, it's, and we talked about this a little bit before we started recording so I'm looking forward to hearing your whole story and then we'll drill down on some stuff. So take it away my friend. All right Rod. So my journey into multi-family investing started somewhere around 2016 like in the early phases of my career as a nurse and aesthetic.
I had this career that I worked out for that I was looking forward to earning a healthy salary but I just I got to a point where I felt like that was the ceiling to my growth in the healthcare field, because as a nurse, unless that is the next step was probably to go get a doctorate degree and do some research or but that wasn't exciting to me. So I just could not imagine my life being that, regardless of the fact that I had such a great job. It's fantastic schedule. I had great time, enough time to spend with my family.
I kept asking myself if this was all for me. So around the same time I was asking myself about that, I came across an article on Yahoo that talked about a book written by some guy that wrote another book called Rich Dad for that and the name of the book was Second Chance at Your Money and Your Life and he said it was written for millennials with a lot of student loan debt and that need financial knowledge and that appealed to me. So, I bought the book and I started reading the book. And the book, it just felt like Robert Kiyosaki was a long-lost uncle that was talking to rea, giving me the advice about the stuff that I needed to hear at that point in time.
So I took the courage and I started applying some of the stuff he's talked about, which was investing in real estate, go out and network with other people. So I came out of my comfort zone, went out to meet up events, started listening to podcasts like you're old. And I finally took the courage and bought my first investment property which was a condo, did like a BR model on it and it worked great because when I went to refinance the values in that particular neighborhood had gone up. Due to nothing that I did but the values went up and now the renovations added the value by $77,000.
So seeing that much value created, kind of sparked a light bulb. And I started going to more events, came across one of my first partners along the way. And we decided to segue and focus into our multi-family investing. And we formed a company in 2019 and just been pushing and working hard since then and starting to see some of the great results right there.
Rodk- I love it. So before we started recording, I asked you what role you played on your team because, you know, guys, we know this is a team sport. And would you answer the question again, on the show? What role you play and then talk about, because I didn't see the rconnection between your current role, you know in the medical field and what you're doing now.
So, could you repeat what you told me earlier? Yeah, absolutely. I'm director of operations at my company. So, I do all the data analysis for like the markets, the property, I do the underwriting for the properties, I'm looking at the numbers to make sure that they're within the projections that we want to present for investors and I come up with the business plan as well for each of the properties that we go into.
And interestingly enough, the analysis part is something that ties in with what I do on my day job as a nurse and a status because what we do is we have to evaluate all the scenarios, every new patient that comes and you have to look at all their history, the medical history, everything that's going on, relate that to the surgery and identify whatever kind of risk that you might encounter during the surgery. And then you try to eliminate that as an anesthesia provider. So we do everything on the back end to make sure that somebody doesn't die when they're having surgery, which is good because it helps you to dig in deep and analyze and find out everything. But there's a downside to that, which I mentioned to you earlier, Rod, is why you making sure relations and our, and as CEO, then a Tenny Tolofari is the.
The partner I'm referring to is actually, CEO Well, that's, Typically, I would have him on the show versus you, because. like kind of pushed me into uncomfortable situations., relent one thing that really helped the fear and a the got I've got out of analysis paralysis be first becoming aware that this is what I you know, versus, you know, and I really- that I'm the one interview, but-interview thing you have in there's like this glass of a Coca Cola. The only way better read than most college graduates.
I've got thousands of books in my library, but you know, so guys, please recognize that your education actually starts when you get out of college. 's is. Great for technical role like yours and you need it. But unfortunately, college, there are some sad statistics a round success relating to college graduates and They're disappointing and so, you.
You know, we get a lot of people in my ecosystem that went to college and never really pursued [inaudible] track myself on what I'm doing. And one of the things is to listen to a podcast every day. One of the things is to spend 30 minutes reading every day.
Or one of the things is to meditate or listen to something positive every day. And I started doing that like about three years ago. I could see a myself changing. I could see myself becoming rappier in and a very other aspect of life, not just in understanding motor family.
And one of the things was reading something about motor family or doing something that is increasing my knowledge. So I could see myself changing R I could see myself changing along the way. And when you start seeing those kinds of results, you just, keep going. So today I still do that I read every day, I meditate, I try to meditate every day.
I still sign up for courses, boot camps, personal development, programs at every time of the year, I'm investing in something that is building my mind because I have seen the results that is I've had in my life. It's not just about financial, It is, as a great amount of results in my own personal life. So there's no way I could pull it back from that. Love it.
Love it. love, and you know it's interesting. A lot of what you said, I'm assuming you exercise a well. It's always about growing and happiness comes but you know, the other thing at the end of that, I have people put declarations down that they're going to commit to and on my personal one.
And you were resonating with me because on my own, it, it's read 30 minutes a day. It's exercise a body part every day. It's do some focused meditation or prayer or an or something to hone my mind. And I was just interviewed on another show right before this one.
And I referenced because they, the guy asked me what my favorite podcast was. and the only podcast I really listened to is Tim Ferriss's and I get excited because my the biggest secrets to success is focus, right? Okay, the people that are the most focused are the most successful. And I started to hear a pattern.
Now what he does is he interviews the best in the world in every walk of life, actors, Arnold and Ed Norton and Jamie Fox and athletes, Michael Phelps and Kobe and other people that have been on his show and then billionaires like Ray Dalio, the best of the best. And I started to hear a pattern, they all meditate- And so, what does meditation enhance? Focus, right? So, no, I love that.
So, again, so you read every day, you read something that's going to expand your knowledge, you meditate every day, you exercise. I love it. And what else can anything else that you do that comes to mind, or did that Just being aware of my own thoughts, you know, because like, it's very easy to get caught in the negative pattern. So that's something that I'm getting better at doing right now, just being aware of my own thoughts, being aware of the way I view other people, trying not to judge people because it's tough growing up in a religious background to where you thought to think a certain way, then going out into the wall and looking at people in a survey.
So I'm working on looking at people just as people, not to judge people and not to judge situations based on my own views or the way I look at life. So, wow, that is very insightful, buddy, and very impressive frankly. And, you know, one of the things they teach you in, you know, a more advanced self-actualization is to be an observer of your own thoughts. And it's very, very powerful.
And I wish I could say I've mastered that. I'm nowhere near that, you know, because, you know, we think thoughts every day, we're asking ourselves questions all the time, all day long, and those questions can empower us or R they can disempower us. And. And so you've got to take a look at those, and I didn't get this until I'd spent several years with Tony Robbins and discovered that a question I was asking myself daily was how can.
How can I show them I a, I'm good enough. In fact, when I discovered that, I'll share this for. The first time publicly, I probably cried. For 30 minutes.
I was like, Holy shit. That's what it is. And now that question caused me to be a huge success financially because I was pushing so hard, but it also cost me my first family. It cost me time with my kids because I was so, you know, I'd come home and I'd play with them, but I was somewhere else mentally.
Biggest regret in life to this day, which is why with my students- I spent so much time on making sure that you are paying interested in investing in multifamily, right? Well, you don't want to miss this. We're having our live in-person three-day bootcamp this December 3rd, 4th and 5th in all of this. All of my past events have sold out my live events.
And we've already sold hundreds of tickets to this one. Now, I'm going to be only be doing one of these live events per year. And this is it. And please know this as well.
My events aren't some big sales pitch like most others. I teach you what you need to know to go out there and crush it in this business. And Past participants have done just that. They bought literally tens of thousands of units.
We're also going to have billions of dollars represented by the panelists on stage each day to answer all your questions. And also the networking at my events is just extraordinary. Lots of people meet their team members and future partners at my events., so make a decision.
Make a decision that you're not going to settle, that you're no longer going to settle for less than a life you deserve. and you're going to go out there and build lifetime cashflow for yourself and your family. before I cut Rusev. And if that's, I mean, if you've exhausted, that's fine.
I'm just going to say I'm grateful for guys like you that I've gone to those experiences and are willing to share with people like for others to listen to, because I listened to your story within the first five minutes, you'll hear about the most painful moment in my life, which was telling my kids, we were getting a divorce because I've been so totally focused on success. Now, you know, thank God now, because I've got the most beautiful human being on the planet as my wife, but at that time it was bad, but that, you know, I found that really resonates, you know, people, you know, you've got a lot, I've got a lot of competitors in the business talk about how great they are. And I've even had one post that say, how can somebody lost $, $50,000,000 teach you how to buy as my wife, but at that time, it was bad. Anyway, I digress.
So, let's see. What suggestions, Leslie, would you have for, you know, I have a lot of listeners like you that are still caught in paralysis that haven't taken action. They know R they want more out of life. They're sitting on the sidelines.
They're thinking, they need to learn every little thing about this business before they actually take action with anything. What would you say to that person? And what coaching might you give them if you were coaching them? I would say do exactly what I did which is find somebody else that is on the opposite side that takes.
Action and does not get stuck in analysis paralysis even if in your own analysis the action that person is taking is the wrong action align yourself with that person and just follow them and take those actions yourself. Yourself and soon enough you realize that action is way better than analysis because from action you get way more data that you could use to come up with whatever process R that you want to take forward. Right now you're analyzing based on a limited amount of knowledge that you have. So when you take that action, even if it's the wrong action, you get way more data that you can use.
I love that R that I love that answer. That crack cocaine to an analytical person. You combined the action with more data. Oh, yeah, I want more data.
Oh, I freaking love that answer. That's awesome. So, you know, as you were getting into this real estate game, okay, were there any aha Anybody that's a millennial with student loan debt, he breaks down the financial system in a way that was easy for me to understand. His books are fantastic.
Every one of them is truly fantastic. And I thought I'd seen them all. I missed that one, but okay. But anyway.
Anyway, aha moments. If you would, besides that book, anything else come to mind when I ask that question. Oh, yeah, most of our moments. TheI first was like, when I was doing my renovation for the single family condo, the first one I bought, took two weeks off of work to do that and I've never felt so happy in my life doing something like that.
I was off-work on vacation, going there and looking at this and conceptualizing what I wanted this project to look like and bringing it to life moving in a turn and in there and I felt so happy so to me that was like a light bulb moment like maybe this real estate thing is something that I should be doing and then when the when I got the appraisal and the refinancing the value build up that was another big aha moment for me and' and then you know with our multifamily business as well going out and talking to people And Rada and seeing that look in their eyes when you able to explain to them the value that you were to Rada. Oh, I understand now why guys like you are so passionate and talk so passionate about the multi-family and I want to go out there and spread the word to everybody because there's so much value that we R give by being operators and by buying these assets, and presenting it to our investors. And the value we provide to those communities and the value we provide to ourselves and the economy in general and so on and so forth. Well, let me ask you this.
What's your driver, buddy? What is your why? Actually, before you answer, I want to circle back to something you just said, and I hope you guys identified it. He discovered that he actually loves this freaking business by taking two weeks off and spending time at that home and playing real estate and that's the operative word there is playing real estate and so here's my advice to you listening.
If you can't learn to love business and you can learn to love really anything if you apply yourself, you associate pleasure with the action of doing it but if you can't love this business, for God's sakes, go do something else. But when you do love it, honestly success is inevitable. Would you agree Leslie? Oh, I absolutely agree.
Absolutely agree. And I could go hours upon hours talking about real estate and you know, and I enjoy it. So when you love it doesn't feel like work because when we look back at the journey, we did not get success immediately. It took us almost like 18 months to get on our first deal.
But never in any one of those months did I feel disappointed or look back and go like, oh, this is not fun. What am I doing here? At every point along the way, we were having a great time just growing. Love it.
So back to the question I was starting to ask, what is your why? What is your driver? What is really driving this? And actually, I'm.
I'm going to regress again for the moment because I just realized it was something. mot I. When you love this, guys to influence people, they passion and when you love it a feel that passion. If you don't love it, you.
a can't fake that passion. But that passion. But in this business it's. I.
R. think I've alluded to my Y a little bit I mean I'm in a business that helps me continue to grow and I driving force. I mean, I'm in a business that helps. a goal that is worthy.
I Night and Gales, the We work so hard and we forget, what's the purpose of life. Exactly. I love that one. Well, keep going.
I mean, other one or two, There's so many, right? That I can't, I used to do this thing every Wednesday is called wisdom. Wednesday's where I just throw out some of the quotes that I like. I have a bunch of them.
I can't think of. Oh, that's all right. Don't worry about it. So let me ask you, I've got a couple more quick questions.
Yes. Tell me about, any early failures that you had that may have contributed to future success or just failures in general, and what was the lesson involved if anything comes to mind for you? Yes. So initially, early, on in our journey, we had an opportunity to be co-general partners on the deal and where someone brought it to us.
And at that point, I was still stuck in my introvert, in my little space trying to stick in the analysis and not going out and talking to the people. So we did choose the easy route, trying to find one or two investors that will bring the funds to invest on a deal. And once we heard a yes from one investor that would say, oh, I'm going to a bring all the funds you need to invest in that, stop talking to people because I was more comfortable being in myself. And then we ended up, the investor backed out in the last minute and we were able to get on the deal scrambling in the last minute to get investors.
So that taught me a lesson, that in order to be successful in this business, I'm going to have to break out of my shell. I cannot just rely on my other partners or everybody. So we all have to break out of. And do some of the things that we're uncomfortable with.
So we learned from that, sought more guidance, got more education, and then went out and did things differently. So, and it has led to a lot of growth that we've had since then. No, that's a great example. In fact, you know, I tell my students, and not the growth piece of that example, the actual, the technical side of what happened where you lost an investor is, you know, I tell my students over, subscribe by, about 25%.
Like this latest deal, we just closed, we needed to raise 12.6 million. We had soft commitments for 15. And we had to heard the cats to get that, to get to the 12-6. It's like, you know people's lives, things happen the way they chase a shiny object and see something else or so on and so forth.
Both Scott and I, my partner were super busy. So we didn't have the time to give it the personal attention, which is one of the reasons that, you know, it's great that, you know, that we got it. Subscribe. But, you know, it's kind of funny that, so don't ever, you know, if you get a big investor on a deal that says they're going to put up a good chunk of it.
Don't stop. Keep looking and even be careful with a large investor, maybe even limit the amount of their investment because they can cripple you. I've had stories of people on the show that have been, you know, literally almost lost deals because they couldn't, and we've gotten deals that people had that situation happen. We have a deal in Dallas that the guy, couldn't raise the money, he had commitments, couldn't raise it.
And you know, we've got R10 million in equity and equity in that thing now since we closed. So well, listen, brother, I appreciate you bing on the show. It's a real treat to meet you and I hope that we stay in touch, my friend. Thank you for adding value.
All right. Thank you so much for everything you do. And thank you so much for having me on your show. It's truly an honor.
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