Accelerated Real Estate Investor
Look for a Deal and the Money Will Come
Tenny Tolofari on Accelerated Real Estate Investor.
Full transcript
Transcript of an interview recorded May 26, 2020 on Accelerated Real Estate Investor. Figures mentioned reflect that time, not current results, and nothing here is an offer to sell securities. Transcribed automatically; minor errors possible.
Yes, this philosophy that may have a partner we write on is called the fact. And what that means is, well, you're not good at your leverage because you cannot be good at everything. By the time we go in, I share with you my background. You're gonna know a little bit about me and my educational background and a whole bunch of other stuff.
But we came to the realization that in order for a business to succeed, you gotta put yourself out there. And if we don't really know how to do it, we need to bring you the expert. Welcome to the accelerated investor podcast with Josh Cantwell. Josh Cantwell.
If you love entrepreneurship and investing in real estate, then you are in the right place. Josh is the CEO of Freeland Ventures Real Estate Private Equity and has, personally, invested in well over 500 properties all across the country. He's also made hundreds of private lender loans and owns over 1,000 units of apartments. Josh is an expert at raising private money for deals, and he prides himself on never having had a boss in his entire adult life.
Rosh and his team also mentor investors and entrepreneurs from all over the world. He doesn't dream about doing deals, he actually does them. And so do his listeners and students. Now sit back, listen, learn, and accelerate your business, your life, and your investing with the Accelerated Investor podcast.
So,. Hey, welcome back to Accelerated Investor, Josh Cantwell, back here with you. And I am, man, I'm just blessed and excited and, you know, just a really grateful for all of our members who are participating in this podcast and sharing this on social media and it leaving us comments and ratings and reviews and questions. You know, we're just getting tons of engagement.
a lot of awareness about what we're doing and what we're teaching as far. Raising capital, investing in apartments, investing in cashflow, and as well as, you know, taking people down their entrepreneurial journey. Today, I have an amazing guest. His name is Tenny Tolofari.
He immigrated to the US about 10 years ago from Nigeria. And so for those of you who are thinking like, hey, I don't know if the real estate's gonna work for me. There's a lot of hurdles, a lot of challenges. I don't know how to raise money.
I don't have a lot of connections. I don't know how it all works. I don't have the knowledge. I mean, imagine coming to the US, not really knowing a lot of people, not having a huge network, not having really raised a lot of money before, immigrating to the US and building a multifamily empire in just the last 10 years, having to learn lots of new things, meet a lot of new people, and really not having a ton to fall back on other than grit and talent and drive and motivation.
That is my guest Tene. Tene, thanks so much for hopping on Accelerated Investor with me today. Man, thank you very much, Josh. Came back and I can't speak too much on those great compliments.
I really do appreciate it. Thank you for having me, I'm excited. You hit the nail on the hurt. Being excited to be, have this opportunity and this platform to share my story with you.
So I do appreciate you having me- Yeah, you bet Tene. So what I'd love to talk about with my guests right off the rip is what they're working on right now. Rike today or yesterday or tomorrow like what are you doing in the middle of this virus business but what do you what are you excited to work on? Do you have a new apartment that you're working on?
Are you raising money for a deal? Are you doing analysis on some deals? Are you networking? Tell us about some of the stuff you're doing right now.
Absolutely. Absolutely. Thank you very much. Again, I want to first of all, appreciate Thank you for everything that you do for this platform.
I know a lot of people listen to your podcasts and get a lot of value. So, to continue to shine a light and thank you for that. Me and my partner, you know, again, the name of my real estate investment company is XSITE Capital. Me and my partner, Leslie Awasom, we opened up the company last year, 2019, general of 2019.
And since then it's been an amazing journey. Since this whole pandemic started, we went back to the drawing board and started asking ourselves, what's going on? What are we gonna do right now? What's going on with the market?
What's going on with the properties? What marketing campaign right now about why real estate is a great asset class, specifically multifamily for people to get into. So we're actually doing a serious marketing campaign right now. We just brought in, we just hired a marketing strategist recently to help us with our brand.
So we're working on all of that, you know, just to make sure that once we get off this whole pandemic situation, we're ready and good to go because a lot of people wants to do business. and they don't focus on the marketing. They think that, you know, people would know that. One thing that I've come to the realization is you cannot be in obscurity and a lot of people know that and people will know you.
You have to make people know that you are available. And this is what you're doing. So me and my be my partner Leslie, this is what we've been working on to make sure that we're not in obscurity any because that's one of the problems we faced when we first started. Yeah, so you're bringing on actually a marketing strategist.
So it sounds like maybe, correct me if I'm wrong, but if that's not your wheelhouse, right? If that's not your expertise, maybe your expertise is raising money in deal structuring and your expertise is not necessarily marketing. I definitely applaud you for taking a look and kind of doing some self-reflection saying like, this is my zone of genius is not necessarily in marketing myself or branding myself. to do that, is that kind of your thought process?
Like you wanna focus on finding deals and finding money and have someone else do the branding and marketing for you to kind of get your name out there, get more exposure? Absolutely, absolutely. There's this philosophy that may have a partner we write on is called the fact. And what that means is what you're not good at, you leverage because you cannot be good at everything.
You know, by the time we go in, I share with you my background now, you're gonna know a little bit about me and my education, my background, and a whole bunch of other stuff. But we came to the realization that in order for a business to succeed, you gotta put yourself out there. Re, and if we don't really know how to do it, you need to bring in the expat. So that's what we're doing right now.
Yeah, especially in the multifamily space, right? Because so many deals, especially in the big multifamily space, a lot of those deals never hit the market. They're all done off market. They're all done as pocket listings, or they're done direct to seller.
And those brokers and sellers have to know and have confidence that you R can close. And a lot of that comes down to the networking, putting yourself out there, if they don't know you, if they don't have a feel for who you are or have a relationship with you, or have either maybe had a coffee or soup or broken bread with you, or met face to face or online, they're never really gonna even bring you the opportunities, right? So it's almost a must do in the big multifamily space. you can get away in like residential and small multi-family, you can get away with not necessarily being out there or not really networking that much.
You can still find a lot of deals, but the bigger and the better the deals, the more the broker is really protecting their reputation and protecting their commission and only wanna bring the best deals to people that they already know. So just tell me about that experience for you. Again, it goes back to some people want to do stuff and they want to do it in isolation. You can only be one person, and you can only have one knowledge.
You can only go out there and do as much as you can when you come to research online. But it's different when you're having conversations with people that are ahead of you, 10 times ahead of you, 100 times ahead of you, and you're networking with them and learning from them. big piece of our marketing strategy is how do we make sure we continue to create ties with people that are already big in the marketplace? Something that they know that we are playing.
So We're having conversations with the industry experts. like the expat that they think that these are the expat in the industry, we're just learning, and applying the things that we learn in our journey. So networking has played a huge part, again, if you want me to go into some more details about how we started our journey, I can share that with you. Yeah.
Yeah. Let's do that. Because, you know, a lot of people in real estate that maybe think like, I just want to buy properties and I want to create cash flow. [inaudible]
[inaudible]
[inaudible] a lot to those people, all comes down to networking. so, that's, yeah, yeah, so, Tony, let's back up because a lot of people, don't understand that, but you had a number of particular challenges immigrating to the U overall 10 years. That a lot of other people, they don't have, right? You came here 10 years ago, not knowing a lot of people, not knowing a lot of the areas, language, all of this different stuff.
And then you also wanted to jump into real estate at the same time. It's not like you just relied on the W2. So, tell us, why did you come to the U, What brought you here? And then, how did you get established?
And then we'll talk a little bit about your jump into multifamily. Absolutely, absolutely, thank you, man. They was just telling me about things that would be coming into the United States and they're just pushing me all the way back Yeah, I see a big smile on your face, man. I can tell a bit that, it's probably a point of pride, it's probably a point of, like a lot of excitement and emotion, right?
So, I could see your body language is changing as I'm watching you for sure, man. It's awesome. So tell us about it, man. What a big challenge to overcome.
Yeah, absolutely. So, you know, I'm a second to the last child of seven. I'm a twin with a girl. I'm raised by my mom and dad.
My mom is a petty trader. I don't know if you understand what a petty trader is. Petty trader is basically the guy that sells stuff. They sell stuff in the open market.
So she sells something called Gary, which is a food that we eat in Nigeria. And then- Tell me about Gary, what's the closest, like what's the closest thing you can compare it to in the U.S.? Nothing. - Okay.
Honestly, nothing, because it's made out of cassava. Cassava is a plant that they used to make it. When I was little, I went to the village with my grandma and I saw the process of how to build it. It's kind of an interesting process of planting and investing.
Anyways, that was the trade my mom was doing. She's a petty trader. You think about, you know how they have like dump trucks, the big dump trucks that they used to carry a whole bunch of concrete and stuff like that? Yeah.
My mom used to be on top of that. They call it 911 in Nigeria. She used to be on top of that with the goods. The goods are gonna be on the bottom part of the truck and then they will stay on top of it and travel like 30 to 40 miles more into another to buy and sell those goods.
And sometimes they go through the night. I didn't know the danger my mom was in until I became older. b OK. Normally, it was like she went to a market she's.
Going to be back. But later on, they usually just hang on top of those trailers for a very long ride to be able to buy the product and bring you back to the marketplace. That's how she raised us, my mom, but that was a cup, and I don't know if you're familiar with cups, and then you had to make a lot of money as well. Okay, And then we have, they had seven kids.
I grew up from the best of the best that's a lot of people sure um actually I usually let people know that listen when you think about that kid in I was in a class and there was holes there holes in this in their school pens I was one of those kids because yeah yeah in the end is in my primary school we were asked to sit on the floor there is no seats like you can and sit on a desk to learn. So you have to sit on the floor. And then by the time you sit on the floor for so long, the concrete on the floor, start eating into your pants. Oh, it smokes.
So all my friends, like all my friends who are thinking about getting your real estate or in real estate who are thinking like, I don't know if I could do this. I don't know if I'm smart enough. I don't know if I have the knowledge. I don't know if I have any connections.
I mean, at least you have the ability to sit in a desk, right, learn the business, sit in a chair, like a big leather chair like this or whatever. You know, I have three offices in my home, right? So my wife's, we have one upstairs for my kids, which should be mine, but I gave it to them. And then I'm in the basement home office.
And then I have a real office where all of our employees and I have another beautiful space there. So I have four chairs and you take that totally for granted to think that you grew up sitting on a concrete floor with the concrete eating into your pants. And- That was just the beginning of the story. I know, but I'm just thinking like how the little things we take for granted and the people who concoct in their brain all their challenges that they have.
I can, can't do real estate because of this, this and this. At least you have clothes and pants and a desk in a chair, like those things that you took for granted. Tenny didn't even have when he was a kid. His mom is literally taking a dump truck as like an Uber ride to the market.
Yep., I mean, that just hearing that. So tell us more like what, tell us about what happens next. So I, you know, I went to school with not smart at all.
If you say people are smart, some people now see me and say, this guy is smart, blah, blah, blah. I'm like, don't say that, right? So, not having the best of education while I was growing up, hit a lot of my ego. So, I had my choices I thought she was brighter, that me were little.
So, when you think about kids knowing how to spell, like I-T-E-T-S-O-O, and oh no, I couldn't do all of that. Wow. I was like, six or seven years old, I couldn't spell. And then I can remember one of my aunts saying, dude, what the hell is going on with you, man?
look at your sister, she's doing good. Why can't you, you know, pick up stuff if I don't learn, They know. I don't have the right environment. to learn about these things.
How do you expect me to know how to do it? Anyways, I went out of a primary school, went into high school. Now, because I didn't have self-esteem, I had to depend on other people to pass my classes. Like when they say, you know what, in Africa they have taboo to, you know what the taboo is basically is a crime to copy off of somebody else's work.
I'm like, no, I'm going to hold on to this dude for the rest of my life, because without him, I can't pass my class. So I held onto him. I had a bunch of friends like you, Tenny. I had a bunch of friends like you that cheated off of me in high school and college.
Yeah, I did. But hey, you got to do whatever it takes, man, right? Yeah, because that's the only way I could. So when I was about to finish high school, that's when I hit an epiphany.
And that was the friend I was depending on was going to go study when we go to college, he was going to go study mechanical engineering. And I wanted to do electrical and electronics engineering. So I, and I asked myself, what's going to happen now? Yeah.
So I went home, so I remember that evening, I went home to my mom. I said, mom, so the problem is I just found out that the guy's name is Clever. Clever is about to go study mechanical engineering and I want to do electronics engineering. So what would we do?
She was like, why are you depending on Clever? Why don't you think you can do it? That is interesting, I might be able to do it. Now the problem I faced, wasn't that I cannot basically read and understand and apply myself, was that I didn't have the confidence, if I have a question and I put in the answers, I'm not sure that that's the right answer, so I have to reach out to somebody else to validate what I was doing.
So anyways, my mom said you can do it, but some of you can do it, just try R. So I went back to school, went through school, the exams I normally take to get out of high school and I started depending on myself. So when I got into college now and I saw somebody that was like me, that is looking for somebody to hold on to, I'm like, huh, so this guy wants to hold on to me. So I got to be the best that I could, Right?
Yeah. So in college now, I was now the person somebody was depending on. So because I know somebody was depending on me, I study all night. Because I really know my weakness.
My weakness is, if both of us are in the same class, if it's takes you an hour to study and take an exam, it's gonna take me 10 hours. So I know my weakness. So I'm like, how can I compete and be at the same page with you if you're gonna take you one hour? So while everybody's partying, I was in my room studying.
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That's joshk Whatcoaching.com forward slash podcast. So what was it, so Tenny was, so you know, I talk a lot about in my different trainings and podcasts and things that the best way to learn is to teach, right? You don't really realize how fast when you learn something, let's say real estate, how fast, if you study it and learn it, that you already know way more than the average guy knows. So you have some level of knowledge beyond them.
And you can always be reaching up to a mentor or a coach who knows a lot more than you do. And then at the same time, be kind of giving back or passing down or letting somebody reach up to you, is a lot of power in being in the middle. And I think that's part of the entrepreneurial challenge that we all have, regardless of what kind of real estate we're in or what kind of business we're in, is to always be a student and a teacher at the same time. Absolutely.
And that's what, and me, just knowing that, I think it's just something that I felt like, commitment to learn from you that gave you faith in yourself. Is that what you're saying? 100%. Okay.
Now I could not see him fail. Yeah. I'm like, no. Often, what we often work harder for others then we'll work for ourselves.
Ourselves, exactly. So when I think of like what gives me motivation, it's usually not because something like a bunch of things that I want. It's usually because I'm fighting for my wife, my children, my father who has Parkinson's, I'm a pancreatic cancer survivor. So giving back to people who had pancreatic cancer, people that are really struggling now, especially in this virus environment, that we're in to pay the bills, what can we do to give back to them, back to my church, my faith, things like that.
That gives me more motivation than just saying like, okay, what do I wanna do for myself? I wanna be rich, I wanna have all this money, I wanna drive a Ferrari, I wanna have a huge house. That's not really motivating for me. It's usually giving or providing for someone else.
And it sounds like for you, that you had like no confidence or very little until you felt obligated to help and provide for someone else, is that right? Academically, yes. Then when I was, you know, in college. Yeah.
Again, I was still having some of the struggles that I had, you know, self esteem problem, but that was a huge part of me wanting to be more. And at one point, like I said, my family was like, when they say upper class, there was no middle class in Nigeria and then lower class. My family's in the lower class, right? And I asked myself, if I want to be better, and I want to take my family out from the lower class and bring them up to the upper class, what do I need to do, what was one thing I can do?
All I needed to do was to change my environment. Yeah. And that only environment that I thought about was, what if I move myself to the United States and come here, get my education, now I can be in classes, I can be in the class with other people that are in the upper class of Nigeria. Now I can mingle with them.
Now we can have conversation. Yes. So I went to my mom. I said, hey mom, this is the deal.
I wanna go to America when I'm done with my undergrad. She's like, you know, my mom is, she's not illiterate, like she's not educated. She's like, what are you talking about? We don't know anybody in America, how you gonna do it?
Yeah. I said, mommy, just tell me that you support me. And I'll do what I have to do. She was like, okay, we're on one condition.
If you graduate with a summer cum laude, That is the equivalent of what she wanted me to graduate with R. Wow. She set the bar high. Huma cum laude is no joke, man.
Graduating with honors. She said you can do it as long as you graduate with honors. Yeah, that's the kind of the equivalent. How am I going to do this?
So again, I went back to school and started studying and blah, blah, blah. R.gradation. So yeah, I did a lot of studying to be honest then because I had to come to America. So one of the things that stood to my head was, in each class that I want, you know how to say prophesy what you want, and put it, and visualize it.
So when the school was on strike, I went to my school, and in an apartment of like maybe 50 units, I was the only one in that whole apartment, because everybody was home because it was strike. So in my room, it was like this room that I'm in, I have my classes, each of the class what grade I wanted on the wall. Okay. I was taking nine classes then.
Nine? Nine. Wow. So I put all of them on the wall and when I finished studying each one, I write the grade that I want on it.
So if is, let's say computer science, I'll put a big A on it, or a big B. Okay. There was no C on the wall. So all of them I put A or B, depending on how I feel about it.
Guess what? The exam came, I wrote, My G.P.A. school went up. Anyways, I finished, got my degree, and I took, to my mom, I say, mom, I got it.
Now, my dad is in the picture, but he wasn't in the picture of the drive. He was that guy that just said, you know, what do you need? Here we go take the little amount of money that I have, blah, blah, blah. But he was in the picture of the struggle that I went to and the self-doubt and all that.
He wasn't part of all this conversation. He was seeing me as a bad child because I was a, No, we up everywhere in Nigeria. Um, but anyways, I went to my mom told us to say, well, you did your part, I R do my part, go get admission in to school in America. I got admitted to school in Virginia, COVID-19 National University.
I went to the visa at one time I went there. I think God just I was just destined is not me doing is just that God just want me to be here. My first interview I went there I looked at the console line in their face and say, listen, I'm going to the United say, why? I told him, I don't want to be where I'm at.
I want to go over there and study to be better. They gave me a visa. I took. Just like that.
I flew to, where my dad was. I told him that I had a visa. Here we go. He was like, so yeah, you're more than planning all of these?
I said, yes. So who do you go to? You and you go about to go meet in America. I said, we'll figure it out.
Yeah. Yeah. Wow. It's like, and you're having so much fun with this.
I'm having fun with it, but the things that you're doing, a lot of people would say, oh my God, that's such a big deal. You just seem to say, this is just what I want. I'm just gonna figure it out as I go. I don't know everything, but I'm gonna have faith in myself.
I have faith in God. I'll have faith in the process. But this is just gonna work out. Actually, I just looked up on my screen the word faith.
And the definition of faith, according to the dictionary, is complete trust or confidence in someone or something. So you've talked about faith. I'm not talking about like religion, like I'm Catholic, I have a lot of religion, a lot of faith in Jesus Christ, a lot of faith in God, but I'm talking about faith in yourself, right? Complete faith or confidence, it's just going to work out.
And it sounds like you just said, like I've got to make this happen. I want to go from, really the drive seems like, from like you said, lower class to upper class. And if I just change my environment of just going and socializing and networking, being around people that are at this higher level, this is like inevitable for me. Like you had faith that this was just going to happen only a matter of time.
I just have unresolved faith. I wasn't scared. You know, if you think about moving from your country to another country and you're scared, I was not scared at all. I've never done that.
So I can't comment. I lived in the same area within 20 to 30 miles of where I grew up my whole life. I have not taken that leap, but I understand what you're saying. I've been in mastermind groups, for example, when I was a little bit younger with people that I thought were like 10 times, 20 times, 100 times further along than me and I was scared.
Like I was literally afraid to walk in the room, but I went and walked in the room anyway and spent time with those guys that I perceived to be so much further advanced than me, so much further along than I just said, I'm just gonna go again, just like you did. my game through association by just hanging out with them and just, I just see what happens. I know it's part of the process, right? So it's amazing that you said that, but you, like, I'm going to move halfway across the country to do it.
I didn't know what to be honest with you. I would say like, I was not even thinking about the impact of what I was doing. I was just like, this is the life I want to have chosen, I'm going. And I just kept going.
The lady that I met in the plane coming here, after she heard my story, she didn't even want to give me her phone number. She ran. When we get out of the plane, she ran. I had to chase out, like, hey, listen.
I don't have any family here. Can I at least get a number and I can call you sometime to ask questions? All right. And then she just nonchalantly gave me her number.
And then again, I went through that, went to the school. The school didn't have a lot of opportunities. So I transferred ransified to Bowie State. Bowie State is in Maryland.
And then there, I had an opportunity to work in the school. And then one of the memory that stuck to me. My girlfriend at the time left me, because I didn't have money to be sent to her back home. And I do understand why.
But the problem is how do I be sending money home when I can now buy shoes? I remember having a shoe. In my shoe, that was when I was going to grad school. If I put my feet in the water bottle, water goes into my shoe.
Oh, socks are all wet. You're miserable for hours. Because I'm wet, you're shrinking. My room I was staying in has a twin bed in there with no window blinds.
I got a window blind. I changed my bed when I met my wife. Okay. So when I had a girl that was coming to my house now, because I broke up my ex and I met my wife, I had to go buy a curtain on my window and then try to change.
No, she was coming when I had my twin bed. After a little while then I was able to afford to change my bed and I just knew the only thing I had that could set me apart was this education. In my class, I thought I was a genius. Okay.
I was, I graduated with a 3.9 GPA because somebody had to be in one class. Because your mom told you that you had to. You had a grade two. Anything else.
I didn't have anything apart from school. Yeah. What's the takeaway from that, right? For you, for me, for our listeners, is that for that period of your life, whether it was, I think, two years or four years to get your graduate degree, you were laser focused on one thing.
One thing. And you just did that one thing. And that's really sort of the blessing and the curse of our society today. Absolutely.
Is so much social media, so much information, so many advertisements coming at us focusing on one thing for an extended period of time. Henry Ford once said, the greatest trait a man can have is the ability to focus on one thing for an extended period of time. And you came to a new country, learned a new language, didn't know anybody, didn't even have to have blinds on your windows, wet socks and shoes, but you focused on one thing and you graduated with honors in a totally new language, in a totally new society. and culture and everything.
Yeah, so you graduate and you've had a lot of R success a lot of success in your regular job, right? W2 job. Tell me about that. Like what did you do for work before you got into real estate?
So before I graduated, I got a job in DC. I graduated on the, I think on 18th of December of 2012 from grad school. I got an offer before that time. So by that time I graduated and I already got a job.
So from there I transitioned to Boeing. I worked there as a cyber security expert with them. And then from there, I transitioned to Deloitte. We came in console time with Deloitte as well.
Got it. So that's my professional background. But in 2016, while I was working at Boeing, I was looking for, because I already have, in my mind, I was thinking about, this 905WG is not just going to be the path. There has to be something better.
So one thing I thought about was, okay, since I'm in this cyber space, I'm working with a defense company, which is Boeing. Why don't that open up a contracting company, like one of the companies that offers employees to the government? So why don't I open up a company? So I open up a company called Toulouse Network, probably to provide consulting services to the government.
But in that process, as I was doing that, I got sick. I hurt my fifth disc where I could not sit down, I couldn't sneeze, I couldn't R do anything. Now, this is an interesting part of the story. So you know, now I have a nice job, you know, things were good.
Now I was like, I have to take care of my mom, right? So I flew my mom a year, brought my baby sister here. My baby sister has to. Go to grad school.
Now I'm going to be paying for her to go to grad school. I brought my mom here to. Take care of my mom for she to come take care of her health. So everything was good.
This was in 2016. My mom came in general of 2016. In March, before my birthday, that's when I hurt my back. Now, maybe I brought my mom here to take care of her.
She now has to start taking care of me. S So I'm just trying to think about myself. What is, what'sness. So when I went through physical therapy, I didn't want to go through surgery.
They said, actually, we'll just go through surgery. I said, I don't want to do that. And so I went through physical therapy. So when I was coming out of physical therapy, I'm like, let me start asking myself, what can I do?
What kind of services can I provide to other people? So I came into it, I found a company that offers a solution that can help people that are professionals like myself. If they get sick, they don't lose their home and all this kind of stuff. I'm like that sounds good because I have all this dependant on me.
What if I wasn't able to provide to them? I would have been screwed. So I got into the financial services industry. I started providing financial solutions to people and that's how I met Leslie, who is my partner in real estate.
So I've always been a student of Robert Kiyosaki. You know, I already reached out of cash flow quadrant. And in the cash flow quadrant, he talked about the E, the S, the B and the I, right? I've always started.
I started thinking about how can I be in the. The B and I quadrant, right? And the B is the business, I invest in real estate. I've already started building the business in the financial space, but the iPod was missing, which is real estate investment.
So when I met Leslie and I met Leslie to his wife, I went to do a presentation for financial services and I met about 10 to 12 ladies and they were all in the medical field. I want to learn more, so Leslie's wife was the only woman that gave me all this say listen come to the house and come and talk to my husband okay so I went there Leslie's very skeptical very analytical very focused he has a whole bunch of questions that he said he wanted to ask me and I just went there and lawmaker, I just shared with them. with them I. my philosophy So R We of class, we- Well, well, I have a couple comments first before we talk about real estate ral estate your favorite type of multifamily deal, but a couple comments are I just keep thinking about how, first of all, how blessed we are in the United States that, you know, to be a student at a university that many people in other parts of the world already considered that to be upper-class, right?
If you just are in high school and you're getting an education, you have clothes on your back, youB have a place to go to, you're safe, you have an environment of home, you have parents. You know, even if you're from a single family parent, brother, sister, everybody's safe, you have transportation, you can go to a high school or a college, university, that in, you compare that to most parts of the world, you're already a middle class or upper middle class relative to the rest of the world. So let's just keep that in mind that we're so fortunate the United States, that we cannot rest on our comfort zone and say, well, I've got a pretty good life. I mean, how many people in the United States that are middle class or lower middle class or upper middle class, they could be achieving so much more but they don't know struggle like you did.
They don't know poverty. They don't know not having an education. So they take all that for granted and they monkey around the rest of their life, farting around with not achieving, not pursuing, because they're like, this is good enough, right? And comfort is the enemy of progress.
Comfort is the enemy of growth. So many people in the US are comfortable that they're not reaching. And that's why we see so many immigrants, the Asian community, your community, Nigerian community, people that don't have a lot, all of a sudden that like, I've got to get there. And then when I'm there, you're like, Well, might as well just keep going, right?
Might as well just keep building. And so I just wanna recognize that, man, and just tell you how, first of all, how proud I am of you, how awesome it is to hear your story. Thank you. Your story, to tell my listeners like R, you've got no excuse if you, you know, they have no excuse.
After hearing what we just heard Teddy from you, that they can't achieve more and do more because they most likely grew up with the same or more, slightly more. Maybe than what you did. Cause you really came from almost nothing. The other day, I was having dinner with my family.
I was like, man, I'm having a dinner with an American wife. I was growing up. That was not something that you can think that is even possible. I could not find something that I'm.
Being in America and I have an American wife. Wow, wow. There's no way I could conceive that. Well, at one point, I had to believe that's my system.
Yeah. So Tony, help me understand like the comparison between like where you are now relative to what I don't want. I don't want to sound offensive. But what class would you be in Nigeria comparing where you are now in the US?
Would you be like upper class upper? Middle class like way upper class in Nigeria, you know, comparing to what you have now in the US. I just don't understand the difference in classes societal differences. between Nigeria and the US.
With my income, I'll be upper class. With the income I make and the standard of living that I'm living, you know, I definitely will be in the upper class. I might not be in the elites, but definitely upper class for sure. Yeah, right.
You know what, in America right now, I think I'm getting close. I'm after the upper class in America right now as well. So in Nigeria, definitely upper class. My newest and most powerful real estate investing book, The Flip System, is now available.
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I like the one thing that stands out to me out of all the things you've said is just that you changed your environment. Yes. Like just that changed my environment. those three words, I need to change my environment.
And if I change my environment and who I'm associating with, I can completely change the course of my life, which is what you've done, to the point where like you're like laughing about, like I have an American wife, I'm so excited about it. It's so, it's just cool, man, it's just so cool. So the only thing I don't do often, I don't do a lot, I need to do more of it, is gratitude. And that was that dinner, that's what I was looking at my wife, I looked at my daughter, I'm like, man, this is how far I've come.
Sometimes when I share my story, my wife met me, like I said, I had a twin bed in my room. She was mean, she had a little car. Anyways, I don't want to do that to anyone. He's okay.
Let's keep going in the interview. Yeah, for sure. I mean, I tell, I have actually sitting right above my computer on my wall right here that it says, a great day always begins in the gym and ends with a book. and the reason why, for me, a great day begins in the gym and ends with a book is typically when I'm in the gym is it allows me to completely clear my mind.
And then I have the opportunity to think about, wow, look how grateful I am. Look at all the things that have gone right. And even the things that have I gone wrong, we have a lot of things that have gone wrong, over the last 20 years, to think like, what are the lessons I've learned from the things that have not gone right, right? The times I've gotten screwed, the times that things didn't work out, because that stuff happens too.
So Tenny, let's talk for a few minutes about multifamily real estate. So you said you did all this research, fix and flips, rental, single family, self-storage, assisted living. You landed on multifamily real estate and apartment buildings. And you have this 192 unit already.
And so tell me about your strategy today. What are you looking for to acquire more of these 500 doors? What specific asset classes? What specific types of areas?
Is it value add? And how are you looking at the syndication side of things? Actually, pretty much what we're doing right now is just viewed more of an investor base. The way we chose multi-family is because, one, we will not be able to take big asset class on our own, right?
If you observe, we have a meetup that we have running right now, and a whole bunch of people that we meet at this meetup are people that already do flip and flip, and wholesaling, And one of the problem that they had was, or they have like single family homes that they rent, is the problem of management, the day-to-day running of the property and the headache from tenants and all that stuff that comes with it. And when we discovered that is something that we can transfer. And if you can remember, I talked about leverage earlier, if we can transfer that responsibility to an ex parte that can take care of that, why we get the benefit of having a property? Why don't we do that?
So right now we're looking to bring in a bunch of people like us that are looking to have real estate properties, but don't wanna be worried by the whole big management of the property, running of the property, dealing with tenants and all this stuff. We wanna look for those are the kind of people who are looking to. This year, our goal is to qualify for the unit, But with this whole pandemic going on, we're still having that as our goal, working, building our brand and doing our marketing and continuing to talk to investors on a daily basis and do what we're supposed to be doing, right? And of course, we're always open to learning and getting feedback from people that will meet.
But our goal is right now, is to look for one of these emerging markets and one of those markets to identify is North Carolina, the Charlotte area, Charlotte-Durham Chapel Hill area, because the growth in terms of demographic, that's really good. My partner, Leslie, actually went to school down in Greensboro. So he's familiar with the area. And I went there with my family not too long ago, visited the market, it's a great market.
And we want to be in that market as well. So that's one area we have a team already. We have a property management company, brokers, and the team that can help us run the business down there. So once this whole pandemic gets died down a little bit, We're going to make you take a trip down there, meet with our brokers, and start looking at asset class that we can take down so that we can start moving towards achieving our goals.
Yeah. So, Tenny, tell me a little bit more about the way you're building your team, right? Because a lot of people understand, you know, large assets, like large apartments, requires a team, you know, property management company, boots on the ground operator, general partners, somebody who can sponsor the loan, somebody who can raise money, and all these different kinds of things. So tell me a little bit more about that for you.
Like, how are you building your team? How are you networking? Who do you wanna put on your team that you have or who do you need to put on your team that you don't quite have yet? Yeah, so when it comes to the team, when it comes like property management company, when we got involved with the property in Marietta, Georgia, I went there for the due diligence process.
So I went there for two days and we walked to the properties and had an opportunity to interview the property management company that was gonna be proud of the property and had a concrete conversation with him and the sponsors of that property they've been in that market in Atlanta for a while. And these property management companies one of the company that they vouch for, so I had an interview with the lead the regional director and I say, hey listen, we're looking to acquire property in North Carolina. do you guys call out as areas? And he said absolutely.
So he did an introduction to some of his folks in North Carolina. So we have that property management team. They're very big. They're on our website.
They had a guy. We wanted them to manage our. And then when it comes to sponsors, it's just networking. So we were part of a group, a mentorship group where we were able to network with some high net, what folks, both people that have about 2,400 units to 3,000 units under their belt that we're gonna be working with when it comes to sponsorship and stuff like that.
Of course, I have our attorneys and my accountants and a whole bunch of other people that's part of the team. And then for boots on the ground, they're still networking. We've met some great people that leaves down there in North Carolina area. And we've had meetings with them.
We're trying to make sure that our philosophy align because again, you wanna do business with people that have the same philosophy, which you so that if you go into business, you guys can continue to do business. not like you go into business and then at the end of the day doesn't work out and you have to sell the property and all this kind of headache. So we want into a business with a solid people a group of people that will feel that we can grow together then go and just rush into anything. If it takes us 10 years to find the right group, yeah that means it's 10 years for us.
So we're not in a rush and that's a conversation we're having with our investors. If you're in a rush right now we can show you some other operators that are in the marketplace we can go with them,. But we're not in any form of a rush. We're not desperate more right now.
Yeah. Got our time and building our stuff. Tenny, you said, and again, as we kind of round, to use a baseball analogy, round third and head for home to kind of wrap up our interview today, you had said you did a lot of research on fix and flip and single family and these other asset classes and landed on multifamily. Tell me why.
What did you find in multifamily that stuck out that led you down that path? think it's just excitement, man. I think me and my partner, me and Leslie, we met and after we did this, we just excited about the industry and we just started researching. One of the main things for multifamily, again, I mentioned, is having that expert manage the property for you because they are going to run it on a day to the basis.
So actually, we actually putting me and Leslie after we formed our company, we put in an offer for a couple of single-family homes. We had to pull back those offerings because we realized that we have to go in there, manage this property, run around, do all these things. And then we started starting observing the number of units you have to have in order for you to be able to afford a property management company. When I talked about vacancy, how does vacancy impact your income and cash flow?
you know, and when it comes to taxes, when it comes to leverage, you know, when it comes to people who need to have place to leave, you know, so a lot of these things made a lot of sense to us. I think apartment, of course, as we grow in the future, we might decide to say, okay, maybe there's other ways we can serve, which is provide real estate for a certain group of people. But for now, we think multifamily And our philosophy is how do we use multifamily to provide affordable to house and to people? Really excited to leave it.
Our philosophy is how do we create an environment by a design? How do we make sure that somebody wants to live in a place they can use that, they can conceptualize it and then actually live in there. Again, that's for the future. But again, those are some of the exciting reasons why we chose more.
Yeah, yeah, I mean, all the things you talked about, leverage, being able to bring in a partner, some people think, like, how am I gonna buy a $20 million apartment deal? Well, there's people that like to just step in and sponsor loans, that's their role. There's other people that are good at raising money, there's other good boots on the ground, and your job is to kind of orchestrate pulling all those people together. I did a podcast yesterday, and actually, it was one of my coaching calls, and we talk about the movie about Steve Jobs where he's up on stage.
And Wozniak is out in the crowd, his original partner from Apple, and Woz is pissed off, and he's kinda berating Steve Jobs in front of a bunch of people, and he says, like, what do you do? You don't sit on a workbench, you don't create software, you don't create hardware, you don't do marketing, like, what do you do? What's your job? And he says, Waz, I'm the orchestra conductor.
Yep. Orchestra conductor is no more important than the people in the orchestra, because some people have to play the cello and some people have to play the violin and some people have to play these different instruments. But somebody has to be the conductor. Conductor.
And that's really what you're saying. It's a very similar analogy as you're going to be the conductor, you are going to pull in the different pieces of the puzzle together. And that's as any CEO of any and any leadership team, their job is to pull people together as the conductor. You don't really have to.
People say, well, you don't do anything. You're the CEO. The truth is I know how to do everything, My main job is team building, networking, recruiting capital, bringing in the right operators and then doing the due diligence to find the right deals. That's ultimately your job.
You don't have to have a huge balance sheet and sponsor every loan. You don't have I have every connection and raise every dollar. You don't have to manage every unit. Your job is to be the a conductor.
Absolutely. And if you surround yourself with the right team, we are really, really huge leverage, man, because, again, this is because, you know, me, after I got to a point where I became like, I. I know my stuff. You know, don't mess around with me.
You know, I think I'm good. Though I continue to do personal development and I came to the realization that people are successful. They surround themselves to the best. were the best.
Yeah, absolutely. No doubt. I mean, I heard a great interview with the CEO of 1-800 got junk. Okay.
And I've passed the story along to many people and like, you know, we'll wrap up our interview here with this, but he said in the interview, he said, you know, I never had a great idea. He's like, my idea of R and D was rip off and duplicate. He said, you know, I just surrounded myself with amazing people. and I pulled their best ideas into my business.
It was the ultimate version of don't reinvent, the wheel. and he kind of used the R and D instead of research and development of replicate. or 99.9% of what we do, somebody else has already done it. They've already had the idea.
It's R- How can you pull their information, their strategies into your life and implement them in a passionate way to do what and accomplish what you want to accomplish. You want to accomplish, absolutely, absolutely. That's fantastic. Tenny, well, listen, we've got a wrap, but this has been amazing.
I've had such a blast getting to know you and your story. And like I said, we're getting ready for this. One of my daughter's closest friends is Nigerian, her parents were immigrants. I coach her in volleyball.
Her name is Ima Odiawa. And Ima is a total doll. Actually, today's her birthday. She's an amazing kid.
We're going to drive by and honk But man, just an awesome story. Thank you so much. So for any of our audience that would want to connect with you, invest in your deals, network with you, whatever, what's the best place for them to reach out to you? So you can go to xsitecapital.com.
XSITE is spelled X as in xylophone, S as in samuel, I as in indigo, T as in tango, E as in edworld, capital.com. Perfect. Yeah. We'll put that in the show notes.
Perfect. Absolutely. Absolutely. And then my email is Tolofari at xsitecapital.com.
My cell phone number is 2-0-2-5-6-9-5-0-7-2. That is 2-0-2-5-6-9-5-0-7-2. Tenny, listen, this has been an absolute blast getting to know you and your story a little bit better. Look forward to seeing all your success and to continue to level up.
Yeah, absolutely. I would like to come back on. I would like to come back on with my partner. I don't know if you're open to it, but me and my partner would like to come back on and you get to hear our story, our journey and journey.
, and there's a whole bunch of things I would have loved to say. When you start sharing your story, you don't want to stop talking about it because there's some people out there that are to inspire. That's what our goal is. Even if it's one person that will inspire to do more and be out there, help more people, that's worth it.
Absolutely. Tenny, listen, thank you so much for joining us today on Accelerated Investor. Appreciate it. Appreciate it, Josh.
I look forward to meeting you and talking to you, See you again. All right, you got it. Take care. All right.
Take care. Bye-bye. You've been listening to Josh Cantwell and the Accelerated Investor podcast. Leave a comment on our iTunes channel and let us know what you want to learn next.
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