How Did They Do It? Real Estate
The Foundational Elements of Real Estate Success with Dr. Julius Oni
Dr. Julius Oni on How Did They Do It? Real Estate.
Full transcript
Transcript of an interview recorded April 7, 2023 on How Did They Do It? Real Estate. Figures mentioned reflect that time, not current results, and nothing here is an offer to sell securities. Transcribed automatically; minor errors possible.
Welcome to the How Did They Do It Real Estate Podcast. Have you ever wondered how people succeed in real estate and what steps they took to get there? If so, this podcast is for you. Your hosts, Selah and Eileen Prach, interview top experts in the real estate community to share with you their real estate journey and how they achieve massive success.
Our goal is to provide you with valuable real estate resources and to help you apply it to your own real estate goal. Welcome to today's episode of the How Did They Do It Real Estate podcast. I'm your host Eileen Prach. And today our guest is Dr.
Julius Oni. And he is an orthopedic surgeon in Baltimore, Maryland and the CEO and co-founder at SITE Capital Investment. And over the past several years, Julius has invested in over 50 startups and currently sits on the advisory board of four healthcare-related startups. And within the last three years, he's led the acquisition of the company's fast-growing portfolio of more than 164 assets of assets under management.
And he's also acknowledged as a Reforbs business council member in 2021. So Dr. Julius, welcome to the show. How are you doing?
and really appreciate the opportunity to interact with you and just chat with you and share some nuggets with the folks on your platform. Just a little correction. I think you meant 168 million an asset in the management, not 164 properties. It would be nice to have a quiet 164 properties, they'll be fantastic.
But no, we've only done about six properties, totally in about 168 million. Dr. Julius, can you share a little bit more about your background and how you r got started with real estate? Absolutely.
So I'm anopedic surgeon by craft. That's my day job. And I've been in practice for about 10 years now. I mostly do total hips and total knees, and I sometimes joke around with people that the only thing I'm really licensed to do is to replace people's hips and knees.
So take everything else I say with a grain of salt. But obviously over the last several years, I've also discovered another love besides doing surgery and that is investing in real estate and educating others about investing in real estate. So my journey into real estate really started back in 2015 when I started to buy single family homes, thinking that source of passive income that I was going to accumulate single family homes over a long time, and then maybe sell them as a portfolio after they've experienced some organic appreciation over time and have enjoyed some cash flows for some time. but I quickly realized that I was a poor landlord and the cashflow from single family homes were pretty poor, at least the way I was doing it at that time.
and that I didn't like dealing necessarily with tenants, termites and toilets, you know, the usual that you have to do when you're a single family landlord. And probably could still have done it if the cashflow was fantastic, but it wasn't. And so it was around that time that I met my current partners at Excite, Capital. And they introduced me a multi-family real estate.
, I started to read a whole lot about it. And this happened probably around 2020. like just right as we were going into the pandemic and started going to a couple of conferences at those times, virtual conferences and some in-person conferences and realized that I didn't see too many people that were in the healthcare space doing real estate. You know, I saw a lot of accountants, a lot of engineers, a lot of business folks, a lot of lawyers.
And they were just wearing that many people that one looked like me or that were in the space in those rooms. And I realized how amazing the asset class called multi-family realized it was in creating wealth and creating generational wealth for a lot of people. And I was just shocked because at that point I thought I was pretty savvy. And I was shocked and I didn't know about it.
And I mean, I lived in apartments before, and I knew somebody owned those apartments. And I just like, wait, I never thought I guess because I thought it was completely out of rich, and it wasn't possible. But then when I learned about syndication, and the fact that we could pull our resources and really can just go ahead and buy these properties and take advantage of the tax advantages. The passive income advantages, the physical asset advantage, The fact is, this is a tangible asset, all those things just kind of combined together to make multifamily real estate a very exciting asset class for me to explore.
So I combined forces with two other fantastic gentlemen, Mr. Leslie Awasom and Mr. Tenny Tolofari, my current partners at XSITE Capital. And went on this journey to start to educate other folks in our healthcare communities, in our overall extended communities about the powerful asset class called multifamily real estate.
And. And I guess enough people just bought into the vision and join us in that vision on that journey. And now six properties later, 168 million in asset under management later, we've gone full cycle on one deal, which we bought for 12.5 million. sold for $17.8 million.
It's been an incredible three years. And I think we're only just getting started actually. So I guess that's a nice little summary of the journey so far. For being in healthcare and being a physician, you know, a lot of the times one of the biggest things is you guys are high income earners and the income that you're producing is highly tax also, you're in a very high tax bracket.
And so that's a lot of the things that I hear often is like, well, how do I come back some of the taxes? to the most tax liabilities. W2 is probably the worst, but certainly with the other categories, too, as far as and your compensation is dependent on trading your hours for dollars, and the only way you can expand your compensation is to put in more hours, then there's a finite amount of compensation that you can make, and you expose to the most tax liabilities. And that's why real estate has been amazing for us and the people in our community who have decided realistic professionals are able to benefit from.
And even as passive investors, the income that you're making from your real estate investments is to either tax deferred or potentially tax exempt if you were able to you know 1031 exchange and just continue to it's a growth that wealth in real estate long-term. So be in a position to educate other healthcare professionals about the incredible tax benefits of real estate has been an incredible pleasure and certainly an for me. So when you got started and you're looking at, you know, your own personal journey and also now starting to educate other people in the healthcare space as well, when you're looking at real estate, how do you see it helping to supplement or helping to increase your cash flow, your wealth, and to help you offset some of the income that you're making from health care or at least, you know, taking a look and building up that wealth on the side? So I mean, when I first started, obviously, I started as a passive investor initially, investing with those folks who were actively participating in real estate.
And at that point, for the most part, the benefit I was getting was that the income that I was making from real estate was able to be protected by the depreciation. Depreciation from those investments, those active investors at that time would do cost we would get the depreciation from those investments and I would take advantage of that. And thankfully I also had some sources of passive income at that point that I was able to upset with those that depreciation. But as I moved into more active participation in real estate, obviously the tax benefits has just compounded, because now I am essentially an active real estate participant, and my spouse is a real estate professional, so since we file a jointly, I'm able to take advantage of the status, and that's been an incredible benefit in upsetting my taxes, or my tax liabilities.
But having said that, I also run a private equity company in XSITE Capital where we provide significant employment to other folks, and that we pay employment taxes on that, and we create jobs, we create an opportunity for other people to have great livelihood, and we create great living spaces for our tenants, the tenants that we serve, and we to create wealth and also take great advantage of tax benefits. So our impact is significantly exponential. And I guess the IRS and the government sees value in that. And that's why they've made things like real estate, things like farming, things like oil and gas tax, they've increased the tax benefits of active participation in those spaces.
So I'm happy to be able to take advantage of it. So when you got into real estate and well, not just real estate, but you were doing single family and a lot of us understand how to buy the single family homes, how it's valued, the basic ins and outs of renting the house to a residence. But when you got into multifamily apartments, what was the biggest fear or the biggest concern that you had as you were, you know, investing in your first deal? And what was the turning point for you that made the light bulb click and say, this makes Frankly, the first time I heard about investing in multifamily real estate, I was like, wait, this can't be real, because I was invited to invest in a syndication.
So I was like, this is crazy. This is impossible. I mean, just like most healthcare professionals, we typically do the analysis paralysis, analysis, whatever it is, we try to just find what's wrong with everything initially, because of fear. We train to be super good at something, you know, one thing.
And we've been in that, we've had that ton of vision for a long time, and we don't get much in financial education through our training. So, you know, it's only a natural that the things that are not familiar to you, that you are a little scared of. So my initial knee-jerk reaction was just to dismiss it for the most part. It wasn't until much later that I started to do a little more research and educate myself, read a lot of books, listen to a lot of podcasts, and then one of my favorites was actually Will Barrow Profits by Jake Stansiano and R.
Gino Barrow. And that book, after reading it, I was like, wow, wait, people are investing in this. And. they are taking advantage of the great abilities to grow wealth exponentially and take advantage of tax benefits to this, and that opened my world into much more different things.
I started to read more and just open my mind a little more to learning about real estate, and that just did it for me. And just like when I started to learn about medicine as a medical student and then got into internships, I went through an expedited version of just a deep dive into learning as much as I could about a real estate and there's been no turning back ever since. Best decision I ever made because it's made an incredible difference in my life and in my finances for sure. When you met your partners, you said back in 2020, what was the siding point to wanting to get into the more active space after doing it passively for several deals.
So what really did it for me was the first time we decided to actually add no one of my partners for a few years prior to us going into business together. We worked in the same hospital, you know, he was anesthesia provider, I was the surgeon. So we worked on taking care of patients together. And so we would talk about business a little bit after work and just discuss different ways to grow wealth and to essentially educate ourselves on the different ways that we are thinking about wealth growth outside of work.
And that was when the conversation started. But when we decided to go into business together, me, Leslie and Tenny, the first day we jumped on the phone, we stayed on the phone for almost three hours. We just couldn't get off it. It was just like a match made in heaven.
we had complementary strengths. And for example, relenting who was our director of acquisition and one of our co-founders is just fearless. He can walk into a room and just talk to anyone in that room. And.
And he just keeps things, he keeps the chains moving. And Leslie, that's one of the most organized, is one of the most detailed oriented and under rights conservatively. And just like asked this calmness about him that no matter what's happening, he's able to maintain a cool and calm attitude and help us steer through all of that. And me as the surgeon and I am the CEO of the company currently.
So I oversee the larger vision, the growth trajectory of the company. I also spearhead our investor relations efforts and fundraising for the deals when they come. So we add complementary strengths And we just combined those strengths, we were able to essentially do anything that we set our minds to. And it's very quickly after coming together, we implemented traction.
I don't know if you know about the entrepreneur or operation system. So we pretty much decided that we were gonna make our meetings as efficient as possible. And we set goals and we essentially reverse engineered those goals. And those goals sounded crazy at that time, but now that we've rachieved a whole lot of them, now we don't think anything is, it's impossible anymore.
Because if you told me like three years ago that three years later would be close six deals, four of them as the lead sponsors and totally in $168 million. And last year alone, we did 60 million deals that we bought and raised $25.4 million to buy those deals. If you told me those were possible three years ago, I'd say you were a smoking crack, but we did it. And guess what?
Did we actually achieve the goals that were set for last year? No, because we wanted to do four deals, one every quarter last year. And that was in the midst of COVID going back and forth. People thought we were crazy, but we did three deals, you know?
did for those that since we sold one there so much, I still don't consider us having achieved that goal. But that's the thing if your goals don't scare you, then your goals are not big enough. So for us, we set those goals that completely scare us that makes us completely uncomfortable, because in that discomfort, lies the greatest growth. That's what we've discovered.
And another thing we've discovered in the process of growing is the fact that if we continue to give value to the most number of people, the universe has this incredible way of just giving us the most value back. It's been so true for us, because we just give with no expectations of receiving back. But that has almost always ended up creating different pathways for us to grow beyond our wildest beliefs. So that's one of the secrets to our business.
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When you decided to get into the active side of things, what did you have to do in order to get into that first deal. Yeah, that's fantastic. We got a mentor. We literally just partnered up with another more established company that had done this for some time and decided to be a co- And so we raised some funds.
We joined the asset management calls, give off feedback, learn what was happening with managing the company, you know, the every step that was required to, you know, get the investor through the journey from the decision to invest to getting your K1s and the communications that are required to keep the investors apprised of what's going on with the property, and then all the nuances of managing the property meeting with the property management companies on a weekly basis, setting cheap performance indicators, KPI's that will guide our growth and help us essentially match up with the business plan that we've set. We literally just spoke ourselves up with that knowledge and read as many books as we can and listened to as many podcasts as we can and kept asking questions from those people. I that have been doing this for a long time and just got as much data point as we could and then what you start seeing is the common themes you know with all those people that have achieved significant success in us and those themes are what we kind of locked in into and that has been kind of like the foundation for us but after doing that first deal by the second deal we were actually the lead sponsors and general partners eight months later. So, that just kind of tells you that we just dive deep in it and then went for it right after.
What was the biggest common theme that you saw? So one of the biggest common themes that we saw. One, the successful folks were givers. They gave of what they had.
And they just gave education, they gave resources, they shared abundantly. And when you have that spirit of abundance, right, knowing that there's more than enough out here for all of us to be successful, then, and that you don't have to be in competition with others where you have to kind of step on others to get ahead, then something miraculous happens when you have that mindset. And the most successful people also do have a spirit of honesty and integrity. When they say what they mean and mean what they say, and always just make sure that they are doing right by the people that they represent.
And that has been one of our core values. Another thing I noticed about them is they were persistent. They were determined. You know, they didn't- necessarily the undulations of the business take over, you know, their focus.
Because, I mean, the line to success is never really a straight line. It's usually, you know, filled with some wins and some losses, but for the most part, if you just stay consistent and you have your highs fully set on your true north, then no matter what happens, you were able to navigate it and eventually achieve significant success. And that also is one of our core values, persistence and determination. So honesty and integrity, persistence and determination, the spirit of abundance.
And one of the things that we also then decided to do for ourselves was we asked ourselves, how do we separate ourselves from the pack? And one of the things we said you know what we're gonna dare to be unique we're gonna you know if everybody's doing it this way we go into try to think a little bit outside of the box and try to figure out all the ways that we can still achieve success without necessarily you know so if everybody was charging for this thing we just give it freely for example we have an underwriting class every Tuesday that provide significant value for people in our community. And we invite everybody to join it. And people come in, they learn how to underwrite, and now they go out and they're able to buy underwrite deals themselves and go out and buy deals themselves.
setbacks, and really learn through that process with us without charging them anything for it. So those are some few examples of just how we just decide to just give significant value. And even though those people may not even invest with us, interestingly, because they remember how we've made them feel, they usually are our best fans and they're usually the ones who are a referring folks to us to invest. And those are the stuff that we still continue to learn as we grow in this business.
And how did you get from Koji peeing with another sponsor and then going on and doing few examples just to kind of crystallize this. When we decided to do this, one of my partners said, okay, we've decided that the Southeast US is our target market. So North Carolina, South Carolina, Georgia, and the rest of the Southeast and Sunbelt states. It's like, okay, I'm going to sell my house in the DC area and I'm moving my family down there so that we can have boots on ground that and we can actually compete favorably with the brokers.
Because the brokers, they own about 90% of those deals in the end. You did it. And so when one of your partners is sacrificing that much to ransed out calls, the rest of us had no choice but to sit up, right. And our first deal we got because he drove three hours a 15 minute meeting with a broker at the meeting and drove three hours back home.
And the broker was like, wait, did you have something else to do in this area? It was like, no, I came just for this meeting at the meeting and drove back and the broker then called later and was like, you know what, that's a lot of dedication. I'm going to give you a shot. I'm going to give you this off market deal.
If you do well on it, then great, we'll continue working together. If you don't do well on it, then you may as called Churchill when we, at St. Andrews when we bought it, we rebranded it to the VU at St. Andrews and we bought it at $12.5 million, 21 months later so they had 17.8.
So we are essentially now out of proof of concept for our investors that you know what we're not just telling you that this is that we can do that this is possible we've done a and now those investors that were able to take advantage of that and now the biggest raving fans they are sending other investors to us, sending family members to us, and they are going and doubling down on investors. With us on subsequent deals and being able to do all of those things. I like the things that have been able to sustain us even with this difficult market conditions where you know there's poor deal flow right now, interest rates are going up, cap rates are obviously expanding, and it's a tough market for everyone in almost every sector. But, do you think about multifamily real estate?
You can do it through every market conditions. You just have to stay diligent, understand the macro and the micro economic indicators, continue to study and learn, and keep on looking for deals because the deals are out there. People are still close in deals. You just got to find the right deal for you and your investors.
And then in Q4 of 2022, you guys were able to close three deals by the end of Q4. That's a pretty significant feat. Yeah, it was crazy. It was completely nuts.
I think in Q4, we did three deals. We a sold one and close to and that was and with a pretty small team too and that was incredible. I mean after that I needed a little bit of rest because that's stretched us to our limits but just like I said earlier, in those very uncomfortable moments, that's when you experience your greatest growth. Because, yeah, we closed down our deal, Stone Mountain in Georgia.
At that point, we were branded to ascend that Stone Mountain and also bought our first deal in Baltimore, Maryland, which is 101 Elwood, and then sold the view around the same time. So it's just in one quarter. And up until that quarter, we had just closed only one deal, that's land bank loss. And our goal was to do four deals that year.
And we didn't stop believing the entire team just said, you know what, yes, it looks bleak right now. But we're going to keep putting one step in front of the other and going to keep doing what we need to do to close the deals. You know, we continue to underwrite a lot of deals, send out a bunch of LOIs, contact as many brokers as possible continue to educate our investors,- just to keep them engaged and warm. We continue to give value through our meetups, our underwriting class, through investor meetings, we went to conferences, we presented at conferences, we just kept doing the work even though the deals weren't really forthcoming at that time and then boom in the fourth quarter R everything just took off.
And when that preparation met the opportunity, we had the success. What did it take to manage all three deals at one time without allowing something to fall in through the cracks? An amazing team. Absolutely.
We have the most incredible team at XSITE Capital. We have people who have just completely bought in into what we're doing. I mean this folks, they just believe so much in the larger vision and everybody's locked in and everybody's pitching in and no one is too big for any task. And when people need help, they are calling other folks to help.
And it's this entire team has been incredible. You know we have director of marketing and Macy Price, we have Miles Hill, we have Heather, Bob Piper, we have Jessica. I mean, we have all of those folks who just continue to work, together, - million is one of those three deals was a sale. So obviously, that was an incredible moment for XSITE Capital.
So as we were closing deals. We were also selling a deal and that was amazing. So Julius, how has real estate investing impacted your life? incredibly.
travel, international, teach the things that I do and also perform some of my charity operations that run. And so I love what I do. I don't necessarily want to do it without necessarily having to depend on it for my sustainability is the best way to practice. So.
That's the been the biggest thing that real estate has done for me. But in addition to that, I've met some of the most incredible people in real estate. Some of the most incredible minds, some of the people with the strongest and most amazing mindset. I mean, to go into real estate is to essentially start a personal growth journey because there's like an underbelly of personal growth in real estate.
You have to have a very strong mindset. have to, you know, develop great habits because without great habits, you can't necessarily stay persistent and stay consistent and just show up every day even when it's not necessarily fun, you know. So through real estate, I learned about the Miracle Morning, like the Howard error book, and I read that book and started to engage with the savers, you know, silence, affirmations, visualizations, exercise, reading and scribing. I don't do all six of them, but I can tell you that at least three of them I get to almost every day.
And so those things kind of fortify your mind and get you just ready to approach the day. And even though I'm spread everything and I'm constantly being pulled in different directions. It's really helped me to still stay present and to still give my best to my patients and certainly give my best to our community of investors and the larger community. So real estate has done some incredible things for me and continues to expand my mind beyond what I thought was possible.
So I'm thankful for that. Well, Dr. Ulyas, this was an absolute pleasure having you on the show today. Thank you, Eileen.
Really appreciate the opportunity to chat with you, for sure. And for our listeners out there who want to find out more about what you're doing, where is the best place that they can go? Absolutely. They could reach out to us at xsitecapital.com.
That's X-S-I-T-E, capital.com. And I'm on LinkedIn, Julia Sony. You could just type my name in, I'm right there, or on Instagram, same thing, you can just type my name in, Julia Zoni, I'll be right there. And certainly my email, if you want to reach out to us, you can also just email me directly.
This is Julia Zoni, my first and last name at xicapital.com. So thank you so much for that. Thank you so much. It was our pleasure.
Yeah, I really appreciate it. And thank you for listening to our podcast today, brought to you investors. At bonavestcapital.com forward slash checklist, sale and I created this checklist for ourselves as we evaluated different multifamily syndication opportunities as a passive investor. So we would love to share it with you so you can use as a resource as well.
Download your free copy today at bonavestcapital.com forward slash checklist. Lastly, to learn more about us, you can go to bonavestcapital.com and fill out the contact us page so you can speak to us directly. should be considered as specific personal advice. Please consult your legal, tax, and real estate professionals for individualized advice.