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How Grant Cardone Got Rich

(Note: It wasn't with single-family properties.)


You’ve heard it before - real estate is the smartest investment you can make.


But is that really true across the board?


Photo by Alex Motoc on Unsplash

To purchase a home to flip, you’d have to put up all the capital (i.e. risk) yourself. You’d invest time and energy into flipping the house and be 100% responsible for all of the work. At the end of the day, you’ll probably make money, but it’s a one-time gain and is often taxed as ordinary income, not capital gains.


Also, consider that fewer and fewer millennials are buying homes, and boomers are moving into multifamily apartments and retirement communities at a rapid pace.


This means there are fewer buyers on the market and more renters.


What if there was a way to invest in real estate where you’d share the investment, get paid every quarter that cash flow was available, and be responsible for 0% of the effort to manage the property?


That’s what multifamily apartment investing is all about.


You make a one-time investment and get quarterly payments that are based on the building’s income and occupancy - not on neighborhood comps.


A professional team manages the building for you.


Plus, you get a huge tax advantage as a multifamily investor. Even though you’re only putting down a percentage of the capital, you get pro-rated depreciation benefits on the apartment complex.


American entrepreneur and New York Times bestselling author Grant Cardone got his start with multifamily apartment investing. Today, he’s one of the most celebrated businessmen in the country.


In Cardone’s own words, “If you go into multifamily the right way, over the next decade it could be the best investment of your lifetime.”


After buying his first multifamily apartment building in the 90s, he learned what we already know so well:


Buying a single-family home is a liability that you pay every month. Buying a multifamily home is an investment that pays YOU every month.

Would you like to learn more about multifamily investing? Check out our free multifamily investing resources here.






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